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– Richard Lazazzera, Founder of A Better Lemonade Stand The very first step to ensuring your customers engage with your brand is to ensure they can SEE that they can engage with your brand. Olive Ave uses subtle but clear on-site messaging to alert customers to a variety of customer engagement tools, including: This is a common trio of customer engagement tactics – allowing customers to see and leave reviews, talk to someone for help and/or join the rewards program. Mountain Crest Gardens is, in my professional opinion, light years ahead of most ecommerce brands in terms of customer engagement. They use those photos on their review page (below), on product pages as well as in social media –– always with a call to action for a customer to also submit.

It’s an engagement tactic that kills 3 birds (AKA tactics), with one stone (AKA email). Turn yourself and your employees into personalities.

This is mostly referring to Google’s search engine because it is the most used in the world (next to Amazon’s, but that’s a topic for another time).

Those data points can include: Using data points like the above, site pages will be altered to best serve and convert the individual consumer.

Localization is a form of personalization in which the IP address of a customer alters site content to provide for more contextual merchandising and content. My IP address is coming in from Austin, Texas – so the site serves me Austin, Texas content.

Facebook has made a lot of ecommerce owners into millionaires, but now big brands are realizing the power of Facebook and the cost is going up. This is especially true for brands just breaking into the

This is mostly referring to Google’s search engine because it is the most used in the world (next to Amazon’s, but that’s a topic for another time).

Those data points can include: Using data points like the above, site pages will be altered to best serve and convert the individual consumer.

Localization is a form of personalization in which the IP address of a customer alters site content to provide for more contextual merchandising and content. My IP address is coming in from Austin, Texas – so the site serves me Austin, Texas content.

Facebook has made a lot of ecommerce owners into millionaires, but now big brands are realizing the power of Facebook and the cost is going up. This is especially true for brands just breaking into the $1,000,000 in annual revenue club – or at least have it in sight.

Brands like that are considered early stage, high-growth ecommerce companies.

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This is mostly referring to Google’s search engine because it is the most used in the world (next to Amazon’s, but that’s a topic for another time).Those data points can include: Using data points like the above, site pages will be altered to best serve and convert the individual consumer.Localization is a form of personalization in which the IP address of a customer alters site content to provide for more contextual merchandising and content. My IP address is coming in from Austin, Texas – so the site serves me Austin, Texas content.Facebook has made a lot of ecommerce owners into millionaires, but now big brands are realizing the power of Facebook and the cost is going up. This is especially true for brands just breaking into the $1,000,000 in annual revenue club – or at least have it in sight.Brands like that are considered early stage, high-growth ecommerce companies.Want to know one of the best ways to build customer engagement? You’ll develop quicker and more meaningful relationships with your customers when it’s personal.

,000,000 in annual revenue club – or at least have it in sight.

Brands like that are considered early stage, high-growth ecommerce companies.

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